Digital Communications in Construction Marketing

Event Digital Communications in Construction Marketing Dates 17/04/2013 Start time Registration from 1.30 pm for 2.00pm start Organiser CIMCIG Venue The Building Centre Location 26 Store StreetLondonWC1E 7BT Website www.cim.co.uk/Events/EventDetails.aspx?crid=53684 - click to book your place Phone number 01628 427340 Full cost £130.00 book by 28 Feb for Early Bird rate of £100 CIMCIG member cost £100.00 book by 28 Feb for Early Bird rate of £80 Information Digital is now a core element of marketing communications in the construction sector providing many benefits.In this fourth year of a CIMCIG organised event we are looking at some of the practical aspects of digital marketing. We will look at how you use analytics and SEO to get the best from your site, social media best practice examples, as well as suggestions for the use of Apps.This half day seminar is for those responsible for marketing and business development in construction product manufacturers, contractors or professional consultants who are seeking to ensure they get the best from their investment in digital marketing.Agenda:Overview - Andy Cassie,CIB CommunicationsWhat shape does the digital landscape have? What has happened in the last year, what changes in practice and balance have occurred? What novel ideas have come forward that could become best practice?Social Media - Clare Watson,RIBA EnterprisesThis presentation will provide an oversight of real life implementation (warts and all!) of social media across the RIBA Enterprises brands such as RIBA Bookshops, RIBA Appointments and the NBS.Search Enginer Optimisation - Jamial Maclean, Site VisibilityWhat is the cutting edge in SEO? What new tools and techniques are there to get people to your site from the major search engines?10 things to check and do to get the best from Google Analytics - Pritesh Patel, Pauley CeativeThis presentation will look at 10 things to ask and check in Goo... Read more